For the theatrical release of The Thing, we partnered with Dread Central and Shockya.com to run contests giving away awesome Thing merchandise. We also secured placement of the film's mobile game on Dread Central, as well as posted about the app on over 50 relative forums and sites. With continued forum outreach, engaging posts and digital content, the Facebook page gined over 300,000 new fans over the campaign.
WHAT WE DID
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