Using our custom Facebook app, the Feeding Frenzy, Fright Night's social campaign quickly became an engaging and rewarding experience for fans. Each week, a new prize was up for grabs and in order to win it, fans had to share new content. The user with the most points by the end of each week was the winner. The contest lasted until the film's release, building interest and awareness for the film throughout the Summer.
WHAT WE DID