Our campaign for Toshiba gave new meaning to the term 'product placement'. It starred the new lightweight and fashionably slim Toshiba Portégé Z830 Ultrabook. We enlisted the help of Hollywood prankster Jamie Kennedy and two expert pickpockets to slip the new Portégé into targets' shopping bags. Once the laptop was placed, fake security cops apprehend the unsuspecting thieves and hijinks ensue.
WHAT WE DID