When a team of soldiers on a straightforward rescue mission suddenly find themselves caught in the deadly chaos of a war-torn Dubai, the rules of engagement don't apply. Not only is it nearly impossible to tell friend from foe in relentless firefights, the shifting and windblown sands obscure reality and threaten to consume them when they least expect it. Working with 2K Games, we carefully crafted a piece of art to visually tell the story of these soldiers as they travel in unfamiliar territory and face unexpected dangers around every corner. This art was used as the anchor for the entire campaign (outdoor, in-store and online) as we asked players to grab their weapon and Enter the Storm.
WHAT WE DID