Trailer Park

We bring big ideas to the small screen with smart, interactive television advertising strategies that engage viewers and drive ratings.  Our experienced, in-house team of editors and writers produce bold series ads and promos, sizzle reels that sell, and upfront trailers that attract major advertising dollars.  Our print department specializes in creating provocative and unforgettable artwork, graphics and taglines.  We take fans on set and behind the scenes with exciting bonus content and menus.  And we give audiences more ways to explore the characters and storylines of the shows they love with innovative digital content including websites, games, apps, quizzes, SMS campaigns, and multi-media ads.  Whether building anticipation around premieres, or keeping fans invested during a series hiatus -- we have also developed successful social media strategies for some of the hottest shows on television.  Our unique and interactive approach reaches audiences across every existing and emerging entertainment platform.

WHAT we do

  • TV Spots, promos, sizzle reels
  • One sheets, print ads, billboards
  • Web design and development, online advertising
  • Mobile sites, applications
  • Social media strategy and outreach

 

FEATURED WORK

We produced the 2011 Nickelodeon image campaign.

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Modern Family

20th Century Fox Home Entertainment
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20th Television was looking for a clever way to launch "Modern Family" in syndication. They wanted to draw current and new viewers as well as differentiate the show in syndication clearly from the broadcast run. We provided creative that worked as a series as well as singular units -- playing off of the tone and characters of the show....

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Devious Maids

Lifetime Network
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For Lifetime's new show from Eva Longoria and "Desperate Housewives" producer Marc Cherry, Art Machine concepted and helped support the 360 degree domestic campaign, which included print, out-of-home and digital online marketing.

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Trailer Park Digital created the online ad campaign for FX's new series, Tyrant, a high stakes family drama set amidst the turmoil of a Middle Eastern dictatorship. We created a set of high impact ads including homepage takeovers, rich media, progressive flash, site skins and mobile units.  Our custom motion creative include a "living key...

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In tandem with Warner Bros.'s web and iOS teams, iTV was tasked to design and develop the outmywindow photosharing application for Google TV and Yahoo! TV. Usability testing proved successful in establishing a feature set that spoke to WB's desired demographic.

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During Breaking Bad's off-season, Trailer Park Social has maintained a growing, informative, and fun environment for fans. The social pages are updated weekly with news, photos, and cast Q&A's. During March of 2012, New York Magazine's Vulture hosted a Drama Derby, in the style of a March Madness bracket, pitting two shows against each other....

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