Gullivers Travels

Gulliver's Travels

20^th Century Fox came to Trailer Park Interactive looking for a fully integrated online campaign to complement the work Art Machine was already doing on the print creative.

Teaser site

Trailer Park Interactive created completely custom 3D video animation for a unique approach to the teaser site. Taking our cue from the teaser poster, the teaser site featured a video player being held down by Lilliputians, then breaking free from the ropes and rising toward the user before playing the trailer.

Official site

The official site featured a full screen video background that played the entire theatrical trailer and allowed users to pause and replay as desired while browsing EP content. We also created an abbreviated mobile version of the website featuring the trailer, synopsis, and ticketing link.

Custom takeovers and flash banners

In addition to website, outreach, and content creation, Trailer Park Interactive executed the flash and rich media banner campaign for Gulliver's Travels. Beyond the standard units, TPI also created custom video takeovers for Cartoon Network and Yahoo Movies.

Flash games

For the international Gulliver campaign, we created three original stand-alone and syndicatable flash games to engage fans of all ages.

Social Media creative and outreach

Expanding the campaign into the social media realm, we created a custom Youtube skin, twitter background, and a facebook tab that featured custom animation as well as EPK content and the flash games.

Mobile Site

An abbreviated mobile version of the website featuring the trailer, synopsis, and ticketing link. Users can also follow Gulliver's Travels on twitter, facebook, and myspace with a single click.