Falling Skies

The Falling Skies Campaign

Working closely with TNT, Trailer Park Interactive has developed an array of online components for "Falling Skies", the new TV series Executive Produced by Steven Spielberg and starring Noah Wyle. The series is about surviving in a post-invasion world, replete with alien occupation and subversive plots, and the triumphs and disappointments faced by the human resistance. The result was a highly-trafficked online presence for TNT's biggest launch of Summer 2011.

Official Site

Trailer Park Interactive developed three phases of FallingSkies.com, rolling out custom content over the course of two months, counting down to the premiere of the show on TNT. Site updates will continue to roll out over the life of the series, making it a show companion and destination site for all things Falling Skies.

Mobile Site

An html version of the site for mobile devices that pulls data from the same source as the flash site, making weekly updates seamless and simultaneous. The grid layout also allows for maximum compatibility for wireless devices of all shapes and sizes.

iAd

An iAd campaign developed in collaboration with Apple, and co-branded by Hyundai which ran for over a month on Apple devices.

Banner campaign

A flash and rich media online banner campaign featuring custom units on the YouTube home page, Yahoo Movies and Log In pages.

HTML email

TNT commissioned an html email showcasing the entire marketing effort surrounding Falling Skies, including spotlighting Trailer Park's digital contribution.