Trailer Park Re-Organizes Home Entertainment Division

Friday, November 13, 2009

Trailer Park today announced a re-organization of its Home Entertainment Division. "Our clients' marketing organizations are evolving to drive greater efficiencies and results - it's our responsibility as their agency partner to evolve our model as well," said Trailer Park CEO, Rick Eiserman.

Effective immediately, Matt Brubaker, Trailer Park's President of Theatrical, will take on the additional responsibilities of Theatrical Home Entertainment (feature films and direct-to-video films). "Matt is an incredible talent, and combining both the theatrical and home entertainment divisions under his leadership ensures that we're delivering our top creative product throughout the entire life of a film," said Eiserman.

Additionally, Mike Leathers, Trailer Park's President of Television, (pictured above), will expand his role to include Television Home Entertainment (network and cable series on DVD). "Mike has done a tremendous jobsince taking over as President of the television division less than a year ago. The addition of Television Home Entertainment is a natural evolution of his role," Eiserman continued.

In conjunction with the promotions, Trailer Park announced the departures of executives Neal Spector and Joel Johnston. "Neal and Joel have made countless contributions to Trailer Park and to our clients' businesses over the years. On behalf of Trailer Park's management team and employees, I want to thank them, and wish them well in their future endeavors," Eiserman said.

The changes announced today follow the recent expansion of Trailer Park's Advanced Content Group, which includes DVD and Blu-ray menus, content, games, apps and EPK. Curt Doty, formerly of Universal Home Entertainment and Deluxe, leads the 65-person Advanced Content team.

Eiserman added, "Trailer Park is not only committed to home entertainment, but continues to make significant investments in talent and resources to ensure that we remain a valued partner for our clients, as they navigate this ever-changing landscape."