Trailer Park : Scott Ivers Tapped As Expert By Apple For Launch Of New Final Cut Pro X

Trailer Park leads by example: our philosophy is to create winning brands, campaigns & relationships with our clients through leadership

news

Dec 5, 2011
Trailer Park hires Boyd, promotes Faulkner
Nov 9, 2011
Adam Hauck Joins Trailer Park as Executive Producer Interactive TV, Menus and Content
Sep 12, 2011
Trailer Park Creates Cross Platform Mobile Game for Alcon's Dolphin Tale
Aug 22, 2011
Trailer Park Promotes Key Executives, Opens New Creative Service Divisions
Jul 11, 2011
Scott Ivers Tapped As Expert By Apple For Launch Of New Final Cut Pro X
Jun 20, 2011
Trailer Park Produces Viral Hit Trailer for Alex Stapleton Documentary
Apr 12, 2011
Amy Gunzenhauser Joins Trailer Park Interactive as Director of Social Media
Mar 22, 2011
Trailer Park Forms Trailer Park Publishing, a Digital Publishing Division

Scott Ivers Tapped As Expert By Apple For Launch Of New Final Cut Pro X

Monday, July 11, 2011

Trailer Park's Scott Ivers Tapped as Expert by Apple for Launch of New Final Cut Pro X

July 11, 2011

Final Cut Pro 7 met an untimely end recently when it was pulled off the market at its peak by Apple and replaced with Final Cut Pro X. Trailer Park editor Scott Ivers was tapped to work with Apple early this year when the new software was in Beta and later was one of the industry experts who helped announce its launch at the 10^th Annual FCPUG (Final Cut Pro User Group) SuperMeet in Las Vegas. The $299 app is available from the Mac App store.

"I love the new interface," Ivers told Apple. "The Magnetic Timeline is a huge advancement which lets me focus on editing instead of worrying about sync. Editors just want to make great cuts and Final Cut Pro X makes that easy."

Ivers, an online editor with Trailer Park Post Production, who works across TV Promos, Advanced Content and Videogames divisions, as well as brand agency goodness Mfg., says Final Cut Pro X is designed for high-res workflows with fast turnarounds, which characterize most projects at Trailer Park. Apple sought Ivers out because Trailer Park's pipeline speaks to how Final Cut Pro X works on all levels, from assistants to editors and producers. Ivers communicated back and forth with Apple throughout Beta testing about product enhancements and made suggestions.

In a June 22 interview with Variety, Ivers noted advantages of working in Final Cut Pro X including speed and responsiveness, the ability to preview while rendering so there's almost never lag time and to name and organize content right away so there's no delay getting to work.

About Scott Ivers

Scott Ivers is the Senior Online Editor with Trailer Park. He joined the company in 2005 and worked his way up the ranks from PA to post-production coordinator to post-production supervisor, before becoming an online editor in 2009. Today he works with Trailer Park Post Production, across TV Promos, Advanced Content and Videogames' divisions, as well as brand agency goodness Mfg. Prior to working at Trailer Park, Scott color corrected feature films and documentaries such as Black Belle and American Harmony. He has also produced music videos for Blueprint and film shorts, including The LA Mixtape and Two Sonnets. Scott has a Bachelor's Degree in Video Production and Film from Ohio University, Athens.