Orbitz Taps Trailer Park’s Agency Division for Creative Duties

Sunday, June 28, 2009

Trailer Park Studios is excited to announce our partnership with Orbitz as Creative Agency of Record. Trailer Park Studios will be responsible for all offline & online creative content.

Orbitz is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products.

"We are a production-creative hybrid agency, a different model from traditional ad agencies.  We can service our clients faster, and speed allows us to reduce costs", notes Rick Eiserman, CEO Trailer Park.

"Officially, Trailer Park is becoming the creative content agency of record for Orbitz, handling roles from "ideation to production," Mr. Davidoff said. Trailer Park, owned by Lake Capital, began seeking such assignments from marketers a year ago to add to its work for entertainment companies like Walt Disney, Sony and Viacom.

"What I found in Trailer Park was a production-creative hybrid agency, a different model from traditional ad agencies," said Rick Eiserman, chief executive, who joined in April 2008 after working for units of WPP that included Bounce Entertainment and Events, Brand Buzz and Young & Rubicam Brands.

"We began to make the case that if you could put an agency and a production company together, you could service a client faster," he added. "And speed allows us to reduce costs."

Estimates in recent years were that Orbitz spent $50 million to $60 million on advertising in major media. According to TNS Media Intelligence, a unit of WPP that tracks ad spending, Orbitz spent $54.7 million on such ads last year, down 2.8 percent from $56.3 million in 2007."

Excerpt from New York Times 6/28/2009 "Orbitz Searches for a Deal for Its Campaigns" By Stuart Elliott