Amy Gunzenhauser Joins Trailer Park Interactive as Director of Social Media

Tuesday, April 12, 2011

Trailer Park Interactive, a division of industry leading entertainment-marketing agency Trailer Park, has added Amy Gunzenhauser as Director of Social Media. Gunzenhauser will lead Trailer Park Interactive's social media team, shepherding initiatives from concept to strategic implementation.  She will report directly to Michael Faulkner, the division's VP, Interactive Accounts.

"Amy will no doubt be an incredible compliment to our social media team," comments Michael Faulkner, VP, Interactive Accounts, Trailer Park. "Her wealth of knowledge and experience in the space help elevate our proven track record in this arena to a new level. Amy will keep us ahead of the curve."

Julianne LaMarche, President, Interactive, Trailer Park, adds, "Social media is a component of practically every campaign we are working on, and a major priority for all of our clients. Consequently, it's one of the fastest growing areas of our agency. Amy's passion for social media, creative thinking and infectious energy along with the stellar talent at TPI already, puts us in an amazing position."

Gunzenhauser brings versatile experience in the social media space working with popular entertainment content destinations such as Reelzchannel launching Twilight Fan promotions, for instance, which drove immense traffic and notoriety to the site; and FEARnet, implementing social media strategy for cult web series such as "Fear Clinic" starring Robert Englund and "Zombie Roadkill" starring Thomas Haden Church, which also included fan-centric twitter and a zombie app.

Gunzenhauser says she has consistently admired Trailer Park's work in the social space, pointing to AMC's "The Walking Dead" campaign as a benchmark. "Trailer Park has an amazing team of creative thinkers I connected with immediately," Gunzenhauser says. "Julianne LaMarche and Michael Faulkner have an incredible history in the business and I was excited that they saw the need for another innovative thinker on their social media team."

Trailer Park Interactive current projects include social content for Warner Bros.' Harry Potter and the Deathly Hallows, social media management for all AMC shows on hiatus, including "Mad Men", and social media for DreamWorks' I Am Number Four and Fright Night.

ABOUT AMY GUNZENHAUSER

Amy Gunzenhauser is Director of Social Media, Trailer Park Interactive. She leads all social media aspects of interactive campaigns from ideation to strategic implementation.

Amy joined Trailer Park Interactive from FEARnet, where she served as Marketing Manager/Social Media Strategist. Among her accomplishments there, growing referral traffic through key partnerships with TV Guide, IMDb, AOL and other syndication sites as well as through fan site outreach. Prior to FEARnet, Amy was Social Media Marketing Manager at Reelzchannel, where she helped launch the Twilight Fan promotions that brought immense traffic and notoriety to Reelzchannel.com. She also served as an Account Executive with Sulake (Habbo.com), working with agencies such as Ogilvy & Mather and clients such as Nike and Paramount to build out immersive, engaging interactive campaigns.

It was 2004 when Amy parlayed a background in Marketing and Development into Social Media Marketing; at that time Myspace Film Pages were all the rage. With the shift of traditional media to digital and the ensuing influence of Social Media on the community and industry, Amy became an active member of the budding movement.

With additional experience as a producer and content creator, Amy understands the backbone of media and brings a deep knowledge of social media marketing that both encompasses the client and creator's vision. Her mission is to find unique ways to connect clients' properties with targeted audiences.

Amy is on the Board of Directors of the International Academy of Web Television Arts, ensuring she stays connected with the key content creators and voices of the digital industry.

ABOUT TRAILER PARK INTERACTIVE

Trailer Park Interactive, a creative boutique of Trailer Park, oversees design, development, user experience and account management of Trailer Park's Interactive offerings. This encompasses web sites, advertising campaigns, social media and online PR campaigns, apps, games and online strategy. Trailer Park Interactive clients include AMC, CNN, HBO, DreamWorks and Twentieth Century Fox, to note only a few.

ABOUT TRAILER PARK

Based in Hollywood, CA., Trailer Park is the industry's leading entertainment marketing agency, with clients working across the full media spectrum, including major studio and indie film releases, broadcast and television networks, channels and programs, home entertainment media, including DVD/Blu-ray releases and video games, Broadway and live theatre presentations, sports projects, music and original content for the Web. Trailer Park, a collection of creative boutiques, specializes in the concept, design, production and implementation of audio/visual, print, mobile and digital marketing campaigns for every segment of the entertainment industry.

Among Trailer Park's entertainment clients are Twentieth Century Fox, Walt Disney Pictures, Warner Bros. Pictures, Universal, Columbia Pictures, ABC, Activision, Buena Vista Home Entertainment, Disney, Paramount and Warner Home Video. On the growing Brand side, they have added Toshiba Consumer Electronics, AMD, Bethesda Softworks, CODA Automotive, Newegg.com and El Pollo Loco. www.trailerpark.com