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Trailer Park & Michael Pellerin to Bring Peter Jackson’s The Hobbit Trilogy to Multiple Screens with Unprecedented Home Entertainment Marketing Partnership

Thursday, November 29, 2012

Trailer Park, the industry's leading entertainment marketing company, is pleased to announce an exclusive partnership with Michael Pellerin of award-winning creative multimedia shop Pellerin Multimedia, Inc. (PMI) and Warner Bros., for Peter Jackson's three upcoming Hobbit films. The first, The Hobbit: An Unexpected Journey, debuts in theaters Dec. 14th. The deal is unrivaled in scope, as both Trailer Park and Pellerin, Founder and CEO of PMI, expect to produce over 1,500 hours of Documentary and Behind the Scenes content, and character featurettes for The Hobbit: An Unexpected Journey, The Hobbit: The Desolation of Smaug, and The Hobbit: There and Back Again, for a Hobbit trilogy.

Trailer Park/goodness Mfg. Rolls Out Integrated Marketing Campaign for 10x10's Girl Rising; Film Premieres March 7th
Wednesday, March 06, 2013
Girl Rising, Academy Award-nominated director Richard E. Robbins’ new feature film about the strength of the human spirit and the power of education to change the world, premieres in theaters in New York and Los Angeles March 7th, and via an innovative on-demand theatrical release in hundreds of cities across the country. Marking the film’s debut is a campaign created through an integrated partnership withTrailer Park/goodness Mfg.,Girl Rising’s Marketing Agency of Record.Creative executions from Trailer Park/goodness Mfg. include theGirl Rising brand identity, film teaser, trailer, poster and web/mobile web site, with additional elements rolling out soon such as digital books and awareness videos using video...

Trailer Park Publishing Creates Interactive eBooks for Columbia Records & EMI Recording Artist Alison Sudol of A Fine Frenzy
Monday, February 04, 2013
Sony Music Entertainment’s Columbia Records, the American record label for such legendary artists as Barbra Streisand, Bob Dylan, Bruce Springsteen, Beyoncé, Frank Sinatra, Miles Davis and Johnny Cash, turned to Trailer Park to celebrate its 125th anniversary with iBooks Author eBooks for“360 Sound: The Columbia Records Story”and“360 Sound: Legends & Legacy.” The books, by Sean Wilentz and David Marsh, chronicle over a century of Columbia Records’ rich history.

Trailer Park Makes Key Hire Tapping Leila Amirsadeghi as VP, Client Engagement; Industry Vet Brings Expertise in Digital and Integrated Marketing
Monday, January 28, 2013
Trailer Parkis pleased to announceLeila Amirsadeghihas joined the agency asVP, Client Engagement. In the newly created role, Amirsadeghi will drive business development and strategic client partnerships, using Trailer Park's unique offering of marketing, technology, entertainment and brand capabilities at 440+-person scale. Parlaying over 16 years experience with firms such as BLITZ, iChameleon Group and creative consultancy MESH creating award-winning integrated campaigns, digital platforms and innovative business strategies, Amirsadeghi will deliver strategic and holistic thinking to Trailer Park's clients in creating long-term connections with their customer base.

Trailer Park/goodness Mfg. Adds & Promotes Top Digital Talent
Tuesday, December 18, 2012
Trailer Park/goodness Mfg.is pleased to announce personnel news that deepens and expands its fully integrated digital and technology offering. D’nae Kingsley-Cronan has joined as VP, Integrated Planning. Steve Boelhouwer has been promoted to Head of Technology, and Brad Burris has been upped to Creative Director, Digital/Social. The moves also support an influx of new business wins in the agency’s Digital division, including the rebuild of The Oscars®’ Oscars.com, all second screen content for Peter Jackson’s three Hobbit films (with Pellerin Multimedia, Inc. and Warner Bros.) and marketing AOR duties for 10x10’s Girl Rising, a global social action campaign poised to generate a billion impressions.

For more information, please contact: Maria Mendoza

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Trailer Park & Michael Pellerin to Bring Peter Jackson’s The Hobbit Trilogy to Multiple Screens with Unprecedented Home Entertainment Marketing Partnership