Brand Director

Tuesday, August 17, 2010

Lead and supervise the relationship between the agency and designated
client accounts. Manage reporting account staff.
It is within the purview of the role to advocate and promote the agency's
strategic marketing insight on behalf of the client, to secure a relationship
of influence and mutual benefit, to maximize incremental revenues and
to mentor and train members of staff working on the account team.

Major areas of responsibility:
1. Supervise, build and solidify the agency / client relationship.
2. Manage the profitability and financial performance of accounts.
3. Oversee the flow of work for designated accounts and the
communications with the client on key strategic and financial
issues.
4. Promote trust and strategic partnership between agency and
client.
5. Develop communications strategies and write or collaborate on the
writing of strategic briefs.
6. Identify opportunities to secure incremental work from accounts to
maximize revenue.
7. Defend and protect good ideas.
8. Provide leadership and supervision to the account team including
the recruitment and training of team members, regular
performance assessments and the development of confidence,
accountability and leadership skills in Account Executives and
Coordinators.
9. Implement and supervise best practices for estimating, billing and
collections on client accounts.
10. Secure the long-term agency / client relationship and contribute to
the formation of annual resource plans and contractual
agreements.
11. Play a significant role in agency's new business efforts, leading new
business pitches/presentations where needed.

 

EOE