Consumers need to be aware that the movie they saw in theaters and the movie they missed are coming home to DVD and Blu-Ray. This is an event. And there should be hot anticipation for the exact date when this title comes home. Our expert designers and developers create an interactive vision of the film - the home site, ad units, games, and applications - that builds awareness of the DVD release date, and more importantly, drives the sales of units. As consumers interact with the elements of the online campaign, they will know the DVD and Blu-Ray version are NEW experiences they cannot miss.